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Bootstrapping PR
If you’re a startup entrepreneur who’s considering hiring PR, but is working with a less-than-Gates budget, chances are you are savvy enough to turn on the computer and start the PR reach, DIY style....
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Kelsey Meyer, Senior Vice President Of Digital Talent Agents, Wants To Help...
As the world becomes more and more digital, your online persona is becoming increasingly important. Who are you? What do you know about? How are you going to change the world? Digital Talent Agents...
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Ala.com – Andrew Lloyd and Associates are the PR Firm for All Your Tech and...
Andrew Lloyd and Associates at ala.com provide the quality services any technology or life science company could need. Not only does the company provide the expertise of Andrew Lloyd who has over 43...
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Why You Shouldn’t Be Handling Your Own Personal Branding PR
by Dan Schawbel Before my book came out, I was managing my own public relations department. I would read articles by journalists that covered marketing, careers, and technology, and respond to them....
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5 Ways To Get Over Your Business Networking Jitters
by Melissa Cassera Sweaty palms, check. Nervous flutters, check. Dry mouth, check. If you’re feeling this way, I’m going to venture to guess you’re attending a business networking event where you...
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Self-Determined Meghan Polando And Her Marketing Startup – The Egotist
Running a business requires wicked smarts, skills, and a borderline crazy faith. For founder Meghan Polando, wielding a healthy amount of ego is more about displaying belief than braggadocio. And...
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4 Ways To Kick-Start Your CEO Branding Strategy
by Raoul Davis Your product or service isn’t the only thing you need to be promoting. As a CEO, one of the most powerful exposure and revenue-building tools your company has is, in fact, you. CEO...
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7 Strategic Ways To Seek Startup PR
by Gregory Galant It feels great to be covered by the media, but unless there’s a business goal for getting press, it often doesn’t lead to any useful outcome — aside from allaying your parents’...
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12 PR Don’ts For Online Entrepreneurs
“12 PR Don’ts For Online Entrepreneurs” by The Young Entrepreneur Council (YEC) Question: What’s one truly bad PR mistake entrepreneurs MUST avoid now that reporters are relying so heavily on...
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Is Your Public Relations Strategy Outdated?
by John Hall There’s one thing that’s consistent in this world: change. This is no less true in business; industries have to evolve to keep up with developing technology and new trends. On top of...
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12 Tips For Pitching The Press
NAME ONE TIP FOR PITCHING A MEDIA OUTLET ON AN ENTREPRENEURIAL VENTURE. 1. Pitch The Story Too “Journalists love to tell a story, so pitch them your startup story rather than just telling them about...
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3 Ways To Make PR Painless
by Sharam Fouladgar-Mercer Any entrepreneur who knows a great public relations pro understands how valuable these people are. Their ability to take information and create a strategy and narrative for...
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Startup People: Rakia Reynolds, PR All-Star At Skai Blue Media
YEC Member Spotlight: Rakia Reynolds, President, Skai Blue Media Rakia Reynolds is the founder of Skai Blue Media, a multimedia public relations agency with an all-star roster of lifestyle, technology...
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13 Qualities Every Skilled PR Agency Should Have
Question: As a startup founder, what is ONE quality (or service) you look for in a PR/advertising or marketing agency today and why?1. Reliability“A lot of PR/advertising or marketing agencies can...
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The Evolution Of Public Relations: Infographic
by Beth Monaghan The only industry changing more quickly than PR is the media, and the two are inextricably intertwined. I entered PR in 1997. The dot.com bubble was fat, as we ignored our collective...
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The Truth About Your Startup’s Press Strategy
by Aaron Schwartz Press is a great way to build a brand. But for startups, it’s not a sustainable way to build your business. Every young company wants to be featured in “Good Morning America,” the New...
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A Beginner’s Guide To Internet Marketing
by Eric Siu “The Valley skill set that should be in highest demand and greatest scarcity is neither engineering nor design, but rather internet marketing.” – Dave McClure ranting about what startups...
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10 Things Early Startups Should Outsource Completely
What’s one thing — payroll, appointments, marketing — young startups can outsource completely? 1. Payroll“If you think for a second that thumbing through timecards or sifting through computer records...
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Don’t Trip On Your Way Up – Get Step By Step Help From The Top 5 Media Group
It’s easy to understand how many small businesses might feel left in the wake of larger companies when trying to gain attention online – no budget to swim with the big advertisers, short on staff and...
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The Best Way To Boost Your Startup’s PR Game
Today’s Killer Startup: UPitch Elevator Pitch: “UPitch is the very first self-service PR tool for brands and businesses looking to share their news stories with the media.” Why It’s A Killer...
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